I came across this video from PROJECT earlier this week, but with NYFW happening at the same time it got lost on my list. What Nick Wooster says mid-way through the video about picking the right product, and not just assorting your floor with product for the sake of trying to hit a financial target (i.e. comp), I believe is so very important for people who run apparel businesses (small or large) here in the U.S. (merchants, planners and leadership) to hear.
People, its a brave new world in retailing and you can no longer just focus on just your comp. It’s about selling great shit. Pick the right shit, and pay attention to and respecting the detail of that shit. And then its about putting that shit in a compelling environment that people actually want to shop in.
God I love Nick.
See more from PROJECT and PROJECT Wooster. And, of course, all MD coverage on Nick!
[Video via PROJECT]
Loading ...
