David Beckham Bodywear for H&M

In addition to their full-time gigs, David and Victoria Beckham have built themselves a rather large apparel empire in recent years. David’s latest collaboration, Bodywear, for H&M may or may not generate the out-the-door lines of die-hard fashion fans that the Versace, Lanvin or Karl Largerfeld collaborations did, but it will certainly generate some heat.

As part of the global campaign to introduce the world to the David Beckham Bodywear collection, H&M has produced a stimulating (ah-hem..) commercial which will debut during Sunday’s Superbowl game. The ad, while certainly steamy, shows just about every part of David’s body except for the obvious part. Given how conservative the American football audience can be I understand the careful editing, but I also wonder if an unedited version featuring a full frontal Beck’s in those tighty whites may be lurking around… One can only dream, right? Perhaps the good folks at H&M will share that with us as well.

H&M and Mr. Beckham have inked what the Sweedish company is calling a “long-term alliance” the result of which is Bodywear. The collection, designed by David and his in-house creative team, will be sold exclusively at H&M with a focus on fit, function, comfort and design; and comprised of briefs, boxers, vests, T-shirts, pajamas and long johns. The collection will be available beginning February 2, 2012 at 1,800 H&M stores worldwide.