Legendary British luxury menswear house Alfred Dunhill is celebrating the upcoming 2012 Summer Olympic games; which will be held later this year in London, by adding three celebrated Olympians to their Spring / Summer ad campaign. Featuring retired rower and four-time Olympic gold medalist Sir Matthew Pinsent, two-time European Silver medalist and Olympic hopeful gymnast, Louis Smith, and double Olympic gold-medal winning sailor, Iain Percy in a series of gorgeously shot black-and-white portraits. The campaign was shot by fashion photographer David Sims, and showcases each of the (very) handsome athletes with quotes by each discussing what its like to be a champion in their sport.
My Standard very quickly became winning. After achieving an Olympic gold medal, a silver is not a good result, so winning became my driving force.
But it’s very rare for someone just to succeed time and time again. The people who succeed are usually the people who have failed and learnt from that experience, come back and won. Failure has a lot of lessons in it, and if you tease out the ingredients to failure and use them, then it is really valuable because you can stop it happening again. Having an understanding of why you fail and knowing what your weaknesses are is important, in life and in sport. It’s about being honest with yourself.
- Sir Matthew Pinsent, Olympic rower
Find out more about the Dunhill ‘Voice’ campaign, including short video interviews of the Olympians. You can even shop the looks worn by the athletes, including the amazing camel wool coat worn by Iain Percy.
The Dunhill ‘Voice’ campaign chooses to celebrate real men of different ages and from different backgrounds, who have achieved great things in their chosen fields. The Spring / Summer ad series represents the third consecutive season of the ‘Voice’ campaign for Dunhill.
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