Banana Republic’s newly redesigned Soho store is decked out with its new store concept, and it’s getting some rave reviews. At least from NYMag.com, who more often than not dishes out cynicism. I haven’t seen the new concept yet, but BR is in need of some freshness and invigoration. Don’t get me wrong — the old store design is perfectly fine — but lacks a vibe that’s essential to retail success. It’s a store but not an experience; I hope the new concept is much more experiential. Now back to the review…
The circular front section of the store is dedicated to Monogram, the limited-edition collection, where we found several chic dresses, tops, and bombers. Toward the back of the store, next to the classic Heritage collection’s washed scarves and denim, is a large corner devoted to the company’s jewelry line. The sparkly rhinestone pieces and stacks of bangles are displayed on vintage books in a cozy boutique setting. Up the grand open concrete staircase, on the second floor, lays menswear, where areas of shoes, sunglasses, and tables of apparel overlook Broadway through large glass windows.
They’ve accompanied the review with a slideshow of the redesign plus their pick of the goods in the store.
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