Fall Into The Gap

By Drew August 14, 2009, 5:28 PM

gap jeans

If you haven’t heard yet, GAP re-launched their jeans collections this week. And not just by adding a new name, 1969. They completely rethought their entire jean collection for both women and men. With completely reinvented fits and styles, GAP is once again giving you a reason to “Fall into the GAP.” These premium jeans don’t come with a premium price, and starting at $59.50, they are something we can all get into. The collection is getting rave reviews, and after stopping by my local GAP last night, I left with three pair. And quite possibly the best jeans I’ve purchased (at any price) in a very long time. Gap has also launched a microsite, Born To Fit, where Patrick Robinson (head of design) discusses the various new styles and provides some style tips.