Pandemonium As New Beckham Armani Underwear Ad Debuts

Armani launched the newest ad for its underwear featuring David Beckham and, wouldn’t you know it, pandemonium broke out. Sky News says that David himself was there, at Selfridges in London, for the unveiling. They report:

The footballer attended the unveiling of a huge poster of himself wearing only a pair of underpants to mark the launch of Emporio Armani’s new underwear campaign, in which he stars.

Beckham, dressed modestly in a suit, was greeted by cheers and screams from hundreds of onlookers as he stood outside Selfridges in London’s Oxford Street.

The poster, in which Beckham is pictured clutching a rope as he models the snug-fitting pants, was unveiled on the front of the store.

Armani’s press office has very helpfully put together a set of images, which we’ve included here. Click over there for video.