Tommy Hilfiger seems is having a love affair with Los Angeles. Now, I’ve got a conflicted relationship with LA. I grew up there and my family’s there (and with all the craziness there, we’ve been spending a bunch of time there), and it’s got some hot shops and hot culture. And nice weather. But it’s dirty, everything is an hour’s drive in endless traffic, and every five blocks a strip mall ruins the view.
But Tommy, Mr. Hamptons Hip, is now West Coast Cool. But with some Hamptons mixed in. The palette and pattern is more east coast chic, yet it works. Even for LA.
And take it from a (former) local: he has a right-on guide to the essential LA. A must if you’re visiting.
If you don’t think I’m to only one who thinks there’s something to this, head over to OhLaLaMag.com, who turned West Coast Cool into a gallery of hot shots from his ad shoot.
A preview of the hotness from those shots is below:


It’s time to Get your LA on!











